Like all good garden stories, we’ve grown from humble beginnings..
Our founder, Arthur Yates, came from a line of seedsmen. His grandfather George started as a grocer and seed merchant in England in 1826, and his father Samuel joined the business at the tender age of 15.
An asthmatic with a weak chest, Arthur was sent to New Zealand and opened his own seed shop in 1883. In 1887, leaving his brother Ernest to manage the NZ business, he moved to Sydney and opened a branch in Sussex St.
And so it grew from there.
In 1893 Arthur launched his profitable range of packet seeds for suburban home gardeners in Australia. He prided himself on always selling the best quality seeds and ‘Yates Reliable Seeds’ became the company’s catchcry.
As time passed Yates became more and more an integral part of the garden, selling a range of products that included fertilisers, sprays, pots, potting mix and tools as well as seeds.
Today Yates is a household name with a long and strong heritage. We have a wonderful foundation to grow from.
We’ve always known that the most important part of a garden is the people who enjoy it. Our philosophy is about helping people reap the emotional rewards they get from growing and nurturing their garden – the sheer joy, wonder, pride, fun and fulfilment.
It’s the smell of freshly cut grass. It’s the amazing taste of home grown vegetables. It’s the Sunday afternoon game on the lawn. It’s reading a good book under the shade of a tree. It’s rolling with the kids. It’s the long summer lunch under the backyard trees. It’s sharing the vegies and herbs you’ve grown. It’s the satisfaction of creating a great outdoor space. It’s the personal reward and wonder of the perfect bloom. It’s the sheer joy of seeing things grow. It’s the joy of accomplishing more than you can imagine. We want children to experience all this and so much more.
IN THE MEDIA
Swapping a sweet tooth for a green thumb: The future of kid's fundraisers - Tenplay.com.au on 3rd August, 2016
Fundraising with seeds not sweets aims for healthy profits - SBS.com.au on 3rd August, 2016
Schools and Clubs now have healthy alternative to selling sweets to raise money - Australian Women Online on 4th August, 2016
Grant Denyer urges kids to fundraise with seeds not chocolate in new Yates campaign - Mumbrella on 5th August, 2016
The Fit Busy Mum promotes A Healthy Fundraiser for Schools - www.fitbusymum.com.au 6th September, 2016
Education Today backs Yates Raise A Patch - Education Today September 2016